Watch out Fling, there is a new adult dating site in town. I talked with eFUEL in December and it seems like they officially launched a new site today.

With approximately 17 million profiles available and full-access membership fees that range from as low as $13.08 to $31.95 a month, and a lifetime membership of $193.95, www.outRAGEousEncounters.com is instantly a major player and force in the very lucrative online dating industry.

What the heck is a virtual adult dating site? All the women appear to be prostitutes. Am I supposed to videoconference with them? I’m scared to sign up and since you can’t do anything without creating an account I’m outta here.

I did appreciate the opportunity to self-identity as a Female-to-Male Transexual. You just don’t see that option on signup forms often enough.

The press release says the new site has 17 million profiles yet Compete says 323 monthly visitors. How in the world did they get 17 million profiles? That borders on false advertising if not outright fraud. Something doesn’t feel right here. Ok, I see it now. Read the fine print, the site is powered by Datech Limited, which is better known as World Dating Partners, the other white label dating provider.

Let’s see: Dating is good, Adult is $$$, we have all these identity offerings, why not build a dating site and hit all three concepts? Then lets tell everyone we have 17 million profiles on opening day.

Does this mean that World Dating Partners has 17 million profiles specifically tagged as adult? That would be staggering.

I’ll leave it to readers to comment on your thoughts on the success of outRAGEousEncounters.com.

Free background checks are coming. eFUEL runs several identity verification and background check companies as well, which I’m sure will be used on the site.

Speaking of identity verification, I spent several hours this week talking with background check companies and their data providers. Still waiting for online dating sites to take advantage of these services. Integration is easy, the data is pretty ok (it’s the weakest link in any verification system) and the front end usability is pretty darn smooth. How long is it going to take for dating sites to wake up and smell the coffee? What’s holding you back? I’d really like to know.